The Canadian Pacific Railways have been a large part of Canadian culture over the past century and a half. Started in 1852 as the Grand Trunk Railway, the company has evolved over the years: they’ve had 7 different names and 11 different logos.
In 1959, the Canadian National Railways found out that Canadians felt that the company was old-fashioned and afraid of change. The Head of Public Relations at the time, Dick Wright, decided it was time for the company to have a fresh new logo to change the public’s perception. He hired James Valkus to study the problem and Allan Fleming, a Canadian who worked for Valkus, penned his winning idea on a cocktail napkin while flying to New York.
This completely changed CN’s look and it has been the longest running of the railway’s logos to date, with this being it’s 55 year going strong. It is one of the most recognizable logos in Canada and has been called “iconic” by renowned Canadian philosopher of communication theory, Marshall McLuhan.